<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Brandoffon</title>
    <subTitle>: el branding del futuro</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Stalman, Andy</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">spc</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Gestión 2000</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>190 p.  23 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Andy Stalman </note>
  <note>Referències bibliogràfiques</note>
  <subject authority="lemac">
    <topic>Construcció de marca</topic>
    <topic>Màrqueting</topic>
  </subject>
  <subject>
    <topic>Creativitat en els negocis</topic>
  </subject>
  <identifier type="isbn">9788498753615</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">140324</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220201164547.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">cat</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
