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  <titleInfo>
    <title>Comunicación pop</title>
    <subTitle>: del periodismo de marca a la marca personal</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Martínez Pradales, David</namePart>
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    <place>
      <placeTerm type="text">Barcelona</placeTerm>
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    <publisher>UOC</publisher>
    <dateIssued>2014</dateIssued>
    <edition>1a ed. en lengua castellana</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>126 p.  21 cm</extent>
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  <note type="statement of responsibility">David Martínez Pradales</note>
  <subject>
    <topic>Comunicació en l'empresa</topic>
  </subject>
  <subject authority="lemac">
    <topic>Màrqueting digital</topic>
  </subject>
  <subject authority="lemac">
    <topic>Imatge corporativa</topic>
  </subject>
  <subject>
    <topic>Xarxes socials en línia</topic>
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  <identifier type="isbn">9788490642085</identifier>
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