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  <titleInfo>
    <title>¿Cómo elaborar un plan de comunicación corporativa?</title>
  </titleInfo>
  <name type="personal">
    <namePart>Estanyol, Elisenda</namePart>
    <role>
      <roleTerm type="text">coord.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>García, Elvira</namePart>
  </name>
  <name type="personal">
    <namePart>Lalueza, Ferran</namePart>
  </name>
  <name type="corporate">
    <namePart>Universitat Oberta de Catalunya</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Barcelona</placeTerm>
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    <publisher>Editorial UOC</publisher>
    <dateIssued>2016</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>110 p. ; 21 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Elisenda Estanyol (coord.) ; Elvira García, Ferran Lalueza</note>
  <note>Bibliografia</note>
  <subject>
    <topic>Comunicació en l'empresa</topic>
  </subject>
  <subject>
    <topic>Imatge corporativa</topic>
  </subject>
  <identifier type="isbn">9788491161325</identifier>
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