<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Història de la publicitat de Catalunya</title>
  </titleInfo>
  <name type="personal">
    <namePart>Costa i Fernández, Lluís</namePart>
  </name>
  <name type="personal">
    <namePart>Serra, Carolina</namePart>
  </name>
  <name type="personal">
    <namePart>Abancéns, José Ángel</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Sàpiens</publisher>
    <dateIssued>2021</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>2 volums (319, 315 pàgines) : il·lustracions en color 31 cm</extent>
  </physicalDescription>
  <tableOfContents>Conté: V.1: L'art de fer anuncis: dels inicis a la dictadura franquista -- V.2: El consum de masses: el camí de la televisió a internet </tableOfContents>
  <note type="statement of responsibility">directora editorial de l'obra: Carolina Serra ; director científic del volum 1: Lluís Costa ; director científic del volum 2: José Ángel Abancéns</note>
  <subject authority="lcsh">
    <topic>Publicitat</topic>
    <topic>Història</topic>
    <geographic>Catalunya</geographic>
  </subject>
  <identifier type="isbn">9788409284344</identifier>
  <identifier type="isbn">9788409284351</identifier>
  <identifier type="isbn">9788409284368</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">CDMR</recordContentSource>
    <recordCreationDate encoding="marc">210921</recordCreationDate>
    <recordChangeDate encoding="iso8601">20210921182427.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">cat</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
